When a guest walks into your hotel, a little care worn, a little tired, excited for their stay, you have a chance to turn their anticipation into an unforgettable experience while boosting revenue. In the hospitality industry, strategies like cross-selling and upselling are invaluable for achieving this balance. These approaches involve offering additional products or services to enhance the guest’s stay and drive revenue, with cross-selling introducing complementary options and upselling encouraging premium choices.
Enriching the guest experience
Cross-selling involves recommending related products or services that enrich the guest’s experience. For example, a guest booking a room could be offered a spa treatment, guided tours, or dining reservations. This not only increases transaction value for the hotel, but also provides a more holistic experience for the guest. Tailored suggestions based on guest preferences and behaviours make cross-selling effective. For instance, a couple on a romantic getaway may appreciate a discounted couples’ massage package, while a family may value suggestions for local attractions or childcare services.
Elevating guest choices.
Upselling offers guests upgraded options, such as suites, premium wine, or flexible check-in. Highlighting added value, like “a stunning ocean view,” boosts revenue and enhances the guest experience. Success relies on friendly, non-intrusive presentations that make upgrades feel effortless.
Headquartered in New Delhi, the company opened its first hotel here in 1988 under the dynamic leadership of Founder Chairman Mr. Lalit Suri, who spearheaded the Group’s unprecedented expansion plans.
Rapid expansion and consolidation of its leadership position continues under the enterprising stewardship of Dr. Jyotsna Suri, who took over as Chairperson & Managing Director in 2006.
All hotels within the group operated under the brand The Grand – Hotels, Palaces & Resorts. It was re-branded as ‘The LaLiT’ on November 19, 2008 as a tribute to the company’s Founder Chairman Mr. Lalit Suri.
The company offers twelve luxury Hotels, Places & Resorts and two mid market segment hotels under The LaLiT Traveller brand offering 2261 rooms.
Your safety is our priority. Please stay vigilant against fraudulent attempts misusing The LaLiT brand to solicit financial information or payments through unofficial channels.
For secure transactions, always use our official website: www.thelalit.com.
If you encounter any suspicious activity, report it to us immediately. Thank you for your vigilance.
