India is missing out on what is internationally known as ‘Pink Money’, a reference to the reported ‘purchasing power’ of gay men and also the thriving industry for LGBTQ products, services and merchandise. According to a report in Bloomberg, the American LGBTQ community had a purchasing power of a whopping $917 billion in the year 2015.
“If not now, then when?” is the mantra for hotelier Keshav Suri, scion of the late hotel magnate Lalit Suri and Executive Director of the Lalit Suri Hospitality Group that owns the LaLit chain of hotels.
Suri is referring to a fresh writ petition that he has filed with the Supreme Court this year in favour of decriminalising Section 377 of the Indian Penal Code.
Headquartered in New Delhi, the company opened its first hotel here in 1988 under the dynamic leadership of Founder Chairman Mr. Lalit Suri, who spearheaded the Group’s unprecedented expansion plans.
Rapid expansion and consolidation of its leadership position continues under the enterprising stewardship of Dr. Jyotsna Suri, who took over as Chairperson & Managing Director in 2006.
All hotels within the group operated under the brand The Grand – Hotels, Palaces & Resorts. It was re-branded as ‘The LaLiT’ on November 19, 2008 as a tribute to the company’s Founder Chairman Mr. Lalit Suri.
The company offers twelve luxury Hotels, Places & Resorts and two mid market segment hotels under The LaLiT Traveller brand offering 2261 rooms.