Position: Sales Manager / Senior Sales Manager – Leisure & Corporate Sales
Location: Based in Kochi, Mangalore, Kannur, Kasaragod, or any location near Bekal
Reporting To: GM Sales & Revenue / General Manager
Travel Requirement: Approximately 80% travel across South India
About the Role
We are seeking a dynamic and results-oriented Sales Manager / Senior Sales Manager to drive revenue growth for our luxury hotel in Bekal. The role will focus on developing business from leisure, corporate, MICE, travel trade, destination weddings, and group segments across South India. The ideal candidate should have strong hospitality sales experience, extensive industry contacts, and the ability to travel extensively to generate new
business opportunities.
Key Responsibilities
Business Development & Revenue Generation
• Drive room revenue, banquet revenue, destination wedding business, and ancillary
revenues for the hotel.
• Develop and execute a strategic sales plan targeting key markets across Kerala,
Karnataka, Tamil Nadu, Telangana, and Andhra Pradesh.
• Identify and acquire new corporate accounts, travel agents, tour operators, event
planners, and wedding planners.
• Generate business from leisure, MICE, corporate, group, and FIT segments.
• Conduct regular sales calls, client meetings, roadshows, and market visits to achieve
revenue targets.
Account Management
• Build and maintain strong relationships with key corporate clients, travel trade
partners, event agencies, and wedding planners.
• Manage existing accounts and identify opportunities for account growth.
• Negotiate contracts, rates, and business agreements to maximize hotel profitability.
• Ensure high levels of customer satisfaction and repeat business.
Market Intelligence
• Monitor market trends, competitor activities, and customer preferences.
• Provide regular market feedback and recommendations on pricing, promotions, and
sales strategies.
• Identify emerging business opportunities and new market segments.
Sales Planning & Reporting
• Prepare monthly sales plans, call reports, account plans, and revenue forecasts.
• Maintain an updated sales pipeline and CRM database.
• Track performance against targets and take corrective actions as needed.
• Participate in sales reviews and strategy meetings.
Brand Representation
• Represent the hotel at trade shows, travel marts, networking events, and industry
forums.
• Organize and participate in familiarization trips, client events, and promotional
campaigns.
• Act as a brand ambassador for the hotel across South India.
Qualifications & Experience
• Graduate in Hospitality, Business Administration, Marketing, or a related field.
• 5–8 years of experience for Sales Manager and 8–12 years for Senior Sales Manager
roles.
• Proven experience in hospitality sales, preferably with luxury resorts, leisure
destinations, or premium hotel brands.
• Strong network within corporate, travel trade, MICE, and wedding segments in South
India.
• Excellent communication, negotiation, and presentation skills.
• Strong understanding of hotel revenue management and sales processes.
• Proficiency in CRM systems and Microsoft Office applications.
• Valid driving license and willingness to travel extensively.
Preferred Candidate Profile
• Currently handling leisure resort sales, destination resort sales, or regional hospitality
sales.
• Strong relationships with travel agents, corporate travel managers, wedding
planners, and event management companies.
• Self-driven, entrepreneurial, and comfortable working independently in a field-based
role.
• Familiarity with the South India hospitality market is highly preferred.
Key Performance Indicators (KPIs)
• Achievement of room night and revenue targets.
• Corporate account acquisition and retention.
• Travel trade and MICE business generation.
• Destination wedding and group booking conversions.
• Sales call productivity and pipeline growth.
• Market share growth in assigned territories.
