• Member Communication: Develop and execute communication strategies for loyalty program members. Create engaging, informative, and timely content across email, SMS, app notifications, and web platforms.
• Marketing & Promotions: Lead content development for digital promotions, campaign materials, and marketing collaterals specific to the loyalty program. Collaborate with marketing and creative teams to ensure alignment with brand tone and loyalty objectives.
• Internal & External Communication: Craft and manage communication related to the loyalty program for internal teams, partners, and external stakeholders. Ensure all messaging is clear, consistent, and supports program goals and KPIs.
• Content Strategy & Quality: Maintain a high standard of content quality and alignment with the brand voice. Monitor engagement and performance of content, and optimize based on data insights.
Key Competencies: Exceptional Writing & Editing | Public Speaking & Media Handling | Strategic Thinking | Brand Management | Collaboration & Stakeholder Engagement
Experience: Minimum 5 years
Qualification: Bachelor’s degree in Communications, Marketing, or related field.
Skills: Experience in content creation and communication, preferably within a customer engagement, CRM, or loyalty program environment. Excellent project management and cross-functional collaboration abilities, Experience working with digital communication tools and platforms (e.g., email marketing tools, CMS, etc.). Ability to work independently and manage multiple deadlines.
Email CV to: tanya.kulshrestha@thelalit.com
