- Understanding Hotel Marketing
- Characteristics of Services
- Understanding 7 P’s of Marketing
- Types of Marketing
- Market Segmentation
- Promotional Mix
- Preparing a Marketing Plan
- Understanding Product Life cycle
- Hotel Marketing Strategies
- Guest Feedback and Process Improvements
Still planning how to target the right market for your product? What will be the right tactic and marketing mix for different organizations?Namaskar and welcome to “Roles of Marketing in a hotel”We will start by understanding the definition of marketing and also understand it from the hospitality perspective. We will go on to Service characteristics of hospitality marketing followed by the 7P’s of Marketing. What is SPANCO, Types of marketing, marketing segmentation, Damp, Promotional Mix, Marketing Plan and the product life cycle?We hope you enjoy the journey.The Lalit Suri Management Academy also rewards you with a certificate after the successful completion of the final assessment.
When will I have access to lectures and assignments?
Access depends on enrollment. As soon as you enroll and pay the course fee, you’ll have full access to the module. After successful completion of the course, you will rewarded with a certificate by The Lalit Suri Management Academy.